Around the world with Google autocomplete. Google knows what the world is looking for.

February 10th, 2010 — Mark Littlewood

Google autocomplete tries to anticipate what a Googler is searching for as they type. Alex Kelleher, CEO of Cognitive Match obviously celebrated the closing of his Series A funding by analysing the Google alphabet – the results that Google.com offers when you type, ‘A’, ‘B’ etc. You can see his list here.

It got me thinking about what regional differences there were so I did the same analysis on Google.co.uk Then sitting in front of the news last night I got thinking about what other differences there were. So I looked at Germany, France, India and China (get it while you still can…).

It is actually striking how few super brands there are on the internet – Facebook and Yahoo are about the only two brands that appear consistently across all of the  county sites in number one slot.

Some national stereotypes reflected in results. In India, the results are littered with cricket sites. Banking, news, rail travel and careers sites all feature far more prominently than the retail brands of the UK and online brands in the US. Perhaps counter intuitively, France and Germany probably have the highest representation of home grown web companies whereas they don’t really appear in UK lists at all where the results are dominated by large traditional retail brands.

If you want to forward any other country results, happy to include them & credit.

UK – Google.co.uk

UK flag

  • Argos, Amazon, Amazon uk
  • BBC News, BBC weather, BBC
  • Currys, Comet, Carphone Warehouse
  • Debenhams, Dorothy Perkins, Daily Mail
  • eBay, eBay uk, Easyjet
  • Facebook, Facebook login, Free online games
  • Google maps, Google earth, games
  • Hotmail, HSBC, homebase
  • Itv player, IKEA, iPlayer
  • John Lewis, Job Centre, JJB Sports
  • Kwik Fit, Katie Price, Karen Millen
  • Lottery Results, Lloyds TSB, Lloyds TSB internet banking
  • msn, Met Office, Miniclip
  • Next, National Rail, New Look
  • O2, Orange, Odeon
  • PC World, Play.com, Postcode finder
  • Quidco, QVC, QVC uk
  • River Island, Ryanair, Rightmove
  • Sainsburys, Sky Sports, Sky news
  • Tesco, Tesco Direct, train times
  • UCAS, UK top 40, Ugg boots
  • Virgin Media, Vue Cinema, Vodafone
  • Wikipedia, Weather, Weather forecast
  • X factor, Xbox, xe
  • Youtube, Yahoo mail, Yahoo
  • Zara, Zoopla, Zavvi

Germany – Google.de

German Flag

  • Amazon, amazon.de, autoscout24
  • Bild, bild.de, bahn.de
  • Cinemaxx, chip.de, chip
  • Das Örtliche, db, deutsche bahn
  • Ebay, ebay.de, englisch deutsch
  • Facebook, fernsehprogramm, facebook.de
  • Gmx, gmx.de, google maps
  • H&M, hotmail, hannover 96
  • Ikea, immobilienscout24, icq
  • Jappy, jetztspielen, jobbörse
  • Kino.to, calendar 2010, kicker
  • Leo, lidl, lottosahalen
  • Media markt, meinvz, mobile.de
  • Netto, neckermann, netlog
  • Otto, otto.de, o2
  • Postbank, pro7, paypal
  • Quelle, quelle.de, qvc
  • Routenplaner, Robert enke, rtl
  • Schülervz, studivz, spielaffe
  • Telefonbuch, tv programm, telefonbuch.de
  • Uci kinowelt, uhrzeit, uci
  • Vodafone, vlc, vw
  • Web.de, Wikipedia, wer kennt wen
  • Xing, Xavier naidoo, xing.de
  • Youtube, yahoo, youtube.de
  • Zdf, zdf mediathek, zitate

France – Google.fr

French flag

  • Anpe, allocine, allostreaming
  • Boulanger, bon coin, but
  • Cdiscount, caisse d’epargne, caf
  • Deezer, dailymotion, darty
  • Ebay, eurosport, ebay.fr
  • Facebook, fnac, free
  • Gmail, google map, google earth
  • Hotmail, hotmail.fr, habbo
  • Ikea, itunes, impots.gouv,fr
  • Jeux.fr, jeux gratuits, jeux
  • Kaibi, king jouet, koreus
  • Le bon coin, le bon coin.fr, la redoute
  • Mappy, msn, meteo france
  • Nrj, norauto, neuf
  • Orange, orange.fr, orange messagerie
  • Pages jaunes, programme tv, pages blanches
  • Quelle, quelle.fr, quick
  • Ratp, reverse, rue du commerce
  • Skyblog, skyrock, sncf
  • Telecharger, tf1, traducteur
  • Ugc, utube, utorrent
  • Via Michelin, ventre privee, voyages sncf
  • Wikipedia, wawa mania, wat
  • Xxl video, x factor, xbox 360
  • Youtube, yahoo, yahoo mail
  • Zara, zebest 3000, zylom

India – Google.In

Indian flag

  • Airtel, axis bank, Allahabad bank
  • Blue film, bsnl, bank of india
  • Cricinfo, cricket live score, cricket score
  • Dictionary, download.com, dainik jagran
  • Employment news, economic times, eenadu
  • Facebook, facebook login, freshersworld
  • Gmail, google earth, google maps
  • Hdfc netbanking, hdfc bank, hotmail
  • Indian railways, irctc, icici bank
  • Just dial, jet airways, jokes
  • Kingfisher airlines, kamasutra, kamasutra postions
  • Lic of india, live cricket score, love sms
  • Make my trip, moneycontrol, mobile9
  • Naukri, ndtv, nokia india
  • Orkut, onlinesbi, online games
  • Pnr status, pvr cinemas, passport status
  • Quotes, quick heal antivirus free download, quick heal
  • Rediffmail.com, railway reservation, rediff
  • Songs.pk, sbi, santabanta
  • Times of india, twitter, times of india epaper
  • Ups, usps, union bank of india
  • Vodafone, Vodafone india, vlc player download
  • Way2sms, www.yahoo.com, Wikipedia
  • Xe, xat, xnxx.com youtube
  • Yahoomail, youtube, yahoo
  • Zedge, zapak, zee news

China - Google.cn (Results in CAPITALS denote results with Chinese characters)

Chinese flag

  • Adobe reader, adobe flash player, adobe
  • Baidu, baidu mp3, baidu
  • Cctv, cctv5, CCTV5
  • Dnf, DNF, dj
  • Ems, EMS, emule
  • Facebook, firefox, flash
  • Google earth, gougou, GOOGLE EARTH
  • Hao123, hao123.com, hotmail
  • IP, iphone, ip
  • Java, javascript, jack jones
  • Kugou, ku6, kugoo
  • Lv, lg, LG
  • msn, MSN, msn 8.0
  • nba, NBA, NBA
  • OFFICE 2003, OFFICE 2007, office 2003
  • Pps, PPS, pplive
  • Qq, QQ, QQ
  • REALPLAYER, realplayer, reader
  • Sina, SINA, sohu
  • Taobao, tudou, tgbus
  • Ut, UT, uc
  • Verycd, vs, VS
  • www.baidu.com, www.hao123.com, www.163.com
  • xiaonei, xinlang, xici
  • yahoo, YAHOO, yahoo mail
  • zol, ZOL, zhibo8


 

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2 Comments Feed

Also take a look at Alex’s updated list of numbers and symbols.

http://blog.alexkelleher.com/2010/02/09/the-google-alphabet/comment-page-1/#comment-733

Mark Littlewood — February 10, 2010

I love your blog but you two must be the geekiest people on the planet to spend your time typing letters into google. Incredibly compelling though. Who would have thought that the karmasutra was
so big in India?

James Turner — February 10, 2010