Be awesome or go home

A great thought from Auren Hoffman, CEO of Rapleaf in his blog, Summation – read the full post, the table is just a taster.

“Here are some things that will be less valued in the future and some things that will be more valued:

Less-valued More-valued Why?
General knowledge Judgment Search engines will be attached to our brain
Knowing more than one major spoken language Sales in any language We’ll have universal translators
Coding Art Building things will be much easier.  Designing aesthetics will always be hard.
SAT scores Combining left-brained and right-brained thinking Systems-thinking will be easier to outsource
Majoring in business Majoring in philosophy Learning to “think” will be more valued that just learning

Reminds me of Seth Godin’s answer to a question from the audience at last year’s Business of Software Conference where he stated baldly, (no pun intended but now I come to think about it):

“If there’s any job that could be written down, it gets done by freelancer. Because if we can write down exactly what we want, why on earth we need a brilliant person to do it? We get a competent person to do it. There are no competent people that work at our company.”

The video and transcript can be seen here.

Business of Software 2011, Boston, MA, October 24-26th 2011 http://businessofsoftware.org For people growing sustainable, profitable, software businesses. If you book by 13th October and use the code, BoSAug, you will save $350 on the full ticket price.