Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways.
It developed an App to help solve the migrant crisis and to win itself an award at Cannes. It got a bronze. The app was a fraud. Sometimes it seems there is nothing an advertising agency will do to win some press and glory for itself, certainly the forcibly displaced 65.3 million people at the end of 2015 (Grey numbers), must be pleased for them.
ASSISTING WITH THE MIGRANT CRISIS
On World Refugee Day, Grey for Good want to thank all those who are helping us develop the I SEA app.
June 19, 2016
I SEA – an app developed by Grey for Good in support of MOAS – aims to bring humanitarian and technological efforts together in order to have a concrete impact on the continued refugee crisis at sea. Currently in its testing period, the app is a tool which crowdsources the ability to scan the sea for migrant vessels in distress. With global forced displacement having reached an all-time high (65.3 million people at the end of 2015), any efforts to help those fleeing war and persecution are greatly welcomed.
The I Sea App is currently in a testing mode. At this time it is loading and mapping satellite images to its GPS coordinates and users are able to report an anomaly in their plot of sea. The report function is sending out an alert whenever a user flags something in the plot of sea they are watching. During this testing period, the satellite images available are not in real-time. Grey for Good are still working to optimise the technology, but we are proud of what we have achieved so far and are grateful to all those who have shown interest in helping to improve the app further.
The continued interest and suggestions from people who have already tried it around the world, especially on this, World Refugee Day, are all valued opinions which will be incorporated into the final product.
Jun 12, 2016