BLN

The Business Leaders Network

Jason Cohen

Jason Cohen

Founder, A Smart Bear, WP Engine

Jason describes himself as a ‘gear-head geek’ who has founded four businesses, including A Smart Bear (bootstrapped to millions in profitability, sold for cash) and WP Engine. He blogs about start ups and marketing at A Smart Bear.

But this undersells him: what he actually is an entrepreneur, advocate and writer whose blog is read by thousands and whose understanding of marketing and software startups is second to none. He is also a mentor at Capital Factory (like TechStars or Y-Combinator in Austin) and author of Best Kept Secrets of Peer Code Review.

How Data Will Make You Do Totally The Wrong Thing

Business of Software US 2012

Jason opens with a passage from his favourite teacher, Dr. Seuss, and then tells you you’re doing everything wrong.

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Naked Business – How Honesty Makes Money

Business of Software US 2011

Jason talks about lying about jam, lying about republics, and most importantly, why you shouldn’t lie in sales

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We run conferences for people that build & invest in great tech businesses. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.

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Six ways to work out whether advice is helpful to you.

Business of Software US 2010

“That’s how it is done”, is bullshit. Make up your own rules and understand that all advice comes with its own prejudices.

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Why data can make you do the wrong thing

jason cohen

Business of Software US 2012

Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else.

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