BLN

The Business Leaders Network

Jennifer Aaker

Jennifer Aaker

General Atlantic Professor of Marketing , Stanford University's Graduate School of Business

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media?

Beyond Happiness

Business of Software US 2009

Jennifer Aaker gives a talk on how we can achieve happiness, and how the pursuit of that is a miserable business

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Building brands inside out

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Business of Software US 2009

Jennifer Aaker talks about building strong brands inside out: how really strong brands understand what they mean to themselves and how this is reflected outwards.

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