The Business Leaders Network

Jim Geisman

Jim Geisman

Founder, Software Pricing Partners

Jim is an acknowledged expert in software pricing and, since founding his Software Pricing Partners in 1982, has helped several hundred companies develop effective pricing strategies.Jim has consulted with a number of established and emerging software companies. He has experience in B2B desktop, enterprise-class and, more recently Software-as-a-Service / on demand software.

Jim was on the Executive Committee of the MIT Enterprise Forum and chaired the Forum’s Start-Up Clinic from 1992 – 2002. He was on the Board of the Harvard Business School Association of Boston. Jim is on the Board of the Professional Pricing Society.
Jim has been a board member or advisor to several early stage technology companies and has consulted with more than 100 early stage ventures.



Pricing isn’t rocket science – it just takes some work

Jimgeisman talk BoS 2013 Photo

Business of Software US 2013

It’s pretty easy to build a successful software company: Get revenues to cover costs with enough cash left over to invest in growth. The tricky part is to do pricing right so this happens. When pricing is done right – or right enough –you will generate revenue faster without spending too much to attract, close and retain customers.

Watch this talk