BLN

The Business Leaders Network

Patrick McKenzie

Patrick McKenzie

Founder, Kalzumeus Software

Once upon a time, Patrick McKenzie was an engineer. Then he had an idea for some software and discovered that, while programming it was easy, marketing it was not. Since then, he has graduated to full time entrepreneur status, with a side order of being hilarious and informative in equal measures on his blog Kalzumeus.

Founder of Bingo Card Creator and Appointment Reminder, Patrick has published detailed (and very readable) analysis of what it takes to run an effective SaaS business for eight years.

 

Marketing To Minorities – Business of Software 2010

Business of Software US 2010

Patrick McKenzie channels Terry Crews for his amazing lightning talk from Business of Software 2010.

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Engineering your marketing outcomes

Business of Software US 2011

Patrick tells us that Maths and Science work 100% of the time, and so the best way to think of marketing as an engineering project, and how to engineer your

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We run conferences for people that build & invest in great tech businesses. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.

We'll NEVER sell your email. Unsubscribe anytime.

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Building things to help you sell the things you build

patrick mckenzie

Business of Software US 2013

Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth.

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Engineering your market outcomes

patrick mckenzie

Business of Software US 2011

Marketing comes naturally to some people. Unfortunately, few of them go on to found software companies. Patrick talks about types of marketing that use engineering skills and won’t be rabidly opposed to your developers.

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