BLN

The Business Leaders Network

Giacomo ‘Peldi’ Guilizzoni

Giacomo ‘Peldi’ Guilizzoni

Founder and CEO, Balsamiq

When I moved to the US in 2001 after finishing my master in CS at the University of Bologna my 5-year plan was to squeeze as much knowledge as possible from “big corporate America”, then come back and start something of my own here in Italy. It took me 6.5 years, and there’s still a ton to learn, but here we are.

About two years ago we (my team at Adobe) decided to try and use wikis for our internal team documentation. We evaluated many wikis, and I was very skeptical about them, based on my belief that no-one other than the engineers were going to use a tool that required you to learn crazy nerdy markup

Then a colleague found Atlassian Confluence (thanks Raffaele!), and I was in love: WYSIWYG editing, hierarchical pages (that could be moved!), PDF export, nice, clean UI and a level of usability that I have seen rarely – using it you get that feeling that “every feature you need is where you’d expect it to be” and “every button is right where it should be”

Coding is the Easy Part!

Business of Software US 2012

Peldi explains that the during the whole of your startup, the thing you’ll spend the least time doing, is coding (the fun part)

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Do Worry Be Happy at Business of Software Conference

Business of Software US 2009

Peldi talks about his idols, being a little crazy, and how to manage worries

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Coding is the Easy Part

Business of Software US 2012

 

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Coding is the easy part

Peldi, Balsamiq

Business of Software US 2012

Learning is like a roller coaster ride. Peldi theorizes that we learn in a sort of upward sine wave pattern. We hit peaks and valleys in our quest to educate ourselves. At times we think “Wow, I’m smart and can share my knowledge!”, but other times we don’t feel so smart. Peldi felt knowledgeable and worthy of sharing his experiences in 2010 when presented it at Business of Software. He was feeling the same way again in 2012.

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