SaaS and cloud computing are becoming an accepted part of the fabric of enterprise and SME infrastructure and the current financial climate may actually be helping companies in this sector.
SaaS and cloud computing promise multiple advantages over traditional software models:
- Installation costs are likely to be lower reducing capital expenditure costs.
- License and maintenance costs are lower and reduce lifetime cost of ownership.
- In-house IT staff are able to focus on strategically valuable projects rather than rolling out and maintaining home-grown solutions.
- Computing in the cloud promises that as demand for computing power increases with business demand or complexity, the solution is just available without thinking about it.
While organisations selling SaaS and cloud computing solutions are arguably better placed to sell than traditional software solutions, we believe that everyone wants to sell more. This discussion workshop and dinner will focus on sharing ideas to help organisations reduce sales cycle time, increase revenues and customer retention rates. Participants will comprise founders/CEOs of some of the most dynamic companies in the SaaS and cloud computing space alongside a small selection of active investors.
BLN discussion dinners are run under the Chatham House Rule and draw key participants in business ecosystems – incumbents, investors and growing entrepreneurial enterprises – together to meet and discuss important and pressing issues about the future of their industry.
If you qualify, and would like to participate, please contact us directly at: info@TheBLN.com