Intel fights back by throwing out bong

Paul Otellini, CEO of Intel, has worked for all previous bosses at the company. He may well turn out, after some tough years, to be the one that crystalises the most value  for the company. Fast Company have just written a great article about the change in strategy and direction that the company has made. Quite long but definitely worth a read if you want an insight into how a large organisation can turn itself around.

Read it here.

Incidentally, Intel is currently engaged in ‘freeing the bong’ – that incredibly irritating five note Intel tune – described by Paul Venables at Venables Bell one of their advertising agencies as, ‘The most useless asset in the history of assets.’