News International rolls out member club

News International launches Times+ as a paid for (£50 per year) loyalty card for readers. A trial Culture+ card has gained 90,000 members in the first year. Katie Vanneck-Smith, MD of News International’s Customer Direct said, “We are moving away from the traditional model of volume in favour of developing more direct relationships with our customers based on their interests and passions.”

More evidence that publishers understand their businesses a lot more than some commentators might think.