The Times is confused this morning about the battle being fought around paid and free content. Dan Sabbagh points out that some papers are trying to make a go of it with FREE – The Evening Standard, Stylist and Shortlist amongst others. Meanwhile, other organisations, (News Corp included) are going down the route of PAID – through Pay Walls and Paid for one off content – the most obvious and visible example this week being the meaningless England Ukraine World Cup Qualifier. Apart from the absurdity of the notion of England’s Football Fans gathering in pubs to watch on their lap tops, this argument, like many around this subject, seems to assume that you can only be one or another. Why we think this is confused thinking.