“Oi! Google! Get off my land!” Murdoch wants Google to hop it.

Word is that Rupert Murdoch is to block searches via Google and other search engines.

“Madness!”, some will say whilst others will be watching with great interest. Publishers, ecommerce and many others that rely on the Internet have long been very uncomfortable with the power that Google wields over them.

While Google helps them get found, if they don’t play, and pay, by the rules, they disappear. Google is constantly launching new initiatives to help consumers like Commerce Search that leave other businesses decidedly uneasy. Put simply and directly, many businesses would like to do without Google but don’t feel they can. I am not sure Murdoch can, but it will be interesting to see him have a go.