The Cognitive Match startup is applying artificial intelligence, learning mathematics, psychology and semantic technologies to match content (product, offers, or editorial) to realtime content. Last year it raised a Series A investment from Dawn Capital, rumoured to be in the $1m+ ballpark. Today Dawn has stepped in again with a follow-on Series B investment of $2.5m which the company will use to accelerate its growth. That takes it’s war-chest to around $3.5m