Talking about: Getting and Keeping Customers
Why we wanted him to speak: The nicest person we know in the mobile advertising industry. Instrumental in building AdMob to become world’s leading mobile advertising network. Knows a lot about scaling fast and just sold AdMob to Google. Champion of innovation, ethical business and supporting women in business. Closest thing the mobile industry has to the Big Lebowski’s Dude.
Background
Russell is a leading expert on mobile marketing, having overseen thousands of campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing. Russell learned about AdMob soon after the launch and joined as its first employee, with the remit of launching AdMob into the EMEA market. Russell is currently Global Chairman Emeritus of the Board of The Mobile Marketing Association and a founder of Mobile Monday in Germany. Google’s acquisition of AdMob for $750 million was confirmed in May 2010.
For more information on the BLN Growth Forum, 15th July 2010, visit http://growthforum2010.thebln.com/session/