Sky, Big Brother & Strictly Come Dancing find mobile glues consumers to their seats

Watch Barry Houlihan (Mobile Interactive Group) from MiM 2011 explaining how Sky uses mobile to engage viewers, build relationships and monetise them. Barry also shows the evolution of Big Brother, from the binary experience of SMS voting to a much richer, more profitable experience (as Davina McCall explains – just watch the video to the end!).

Join us at the forthcoming MiM 2012, 22nd March, London for intelligent debate and quality networking with the most influential people in mobile. We will be joined by Ann Cook, Controller of Interactivity and Managing Director, ITL – who will share insights about how content owners are profiting from mobile and reveal where the media industry can learn from others.

If you are a content owner and want to find out how to build sustainable, profitable relationships with your audience, then you need to be at the MiM 2012. If you come and don’t feel you get value, we’ll refund the price of your ticket – that’s how we roll.

Ann will be joined by senior executives from The Telegraph Media Group, RBS, RIM, LivingSocial, Google, Tesco and others who are making mobile happen in their businesses. They have promised to share stories of success, failure and industry insight in an informal, free of corporate-nonsense environment. MiM 2012 isn’t just about listening to others – it’s about the quality delegates you meet on the day. If you haven’t been to a BLN event before click here to see what others say.

Click here to go the MiM Forum website, learn more and book your ticket. EARLY BIRD RATES available until 6th February.