Print media is dead! Or is it? Newspapers are finally waking up to the importance of new business models and the opportunities that new channels deliver. Nice interview with some interesting examples of new and creative ways of driving new revenues at newspapers with Director of Mobile at Telegraph Media Group. Mobile isn’t just another content distribution channel for publishers. It can provide new business models and revenue streams that traditional print media needs to survive.
Mark Challinor, Director of Mobile for Telegraph Media Group explains…
Mark will be speaking at our forthcoming MiM 2012 (22nd March, London) – a one day conference for decision makers who are making their businesses mobile or want to learn more.
We really care about producing fantastic events. At MiM 2012 you won’t hear sales pitches, corporate guff or irrelevant future gazing, nor will there be time wasters in the audience. It’s where big buyers meet with disruptive companies and their investors who are making mobile happen today.