This is a truly special talk from Professor Clayton Christensen who gave the opening address at last year’s Business of Software in Boston, Ma.
(Registration for Business of Software 2012, (October 1-3rd October) is now open…). The first 50 registrations for Business of Software 2012 will get a copy of Clayton’s new book, ‘How will you measure your life?’ with our compliments.
My favourite quote,
“The customer rarely buys what the company thinks it is selling them”.
Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. From the rise of Sony and the transistor radio, through Apple, milkshakes (yes!), from Julius Caesar to FedEx, Clayton makes you think about innovation in a way that you probably haven’t before.
Take the time to watch the whole 90 minutes if you get a chance. If you want to read a transcript of the video, you can here.
(Registration for Business of Software 2012, (October 1-3rd October) is now open…). The first 50 registrations for Business of Software 2012 will get a copy of Clayton’s new book, ‘How will you measure your life?’ with our compliments.
[subscribe2]