CEO Tales: Ken Segall – Launch of ‘Insanely Simple – The Obsession that Drives Apple’s Success’.


Want to meet the guy behind the ‘Think Different’ campaign and the guy who put the, ‘i’ in iMac? Want to know what he knows that could be relevant to your business? Here is your chance!

Our fourth CEO Tales of the year, May 31st, 6-9.00 pm, features the fabulous and fantastic Ken Segall who just launched the bestselling book, ‘Insanely Simple: the Obsession that Drives Apple’s Success’. You shouldn’t miss this if you care about product marketing, branding and focusing your business on the stuff that really matters.

If you register to attend before 5pm on Friday 25th May, you will also get the chance to be selected to attend an exclusive pre-event workshop/round-table discussion. Details here.

Eventbrite - Ken Segall. ‘Insanely Simple. The Obsession that Drives Apple’s Success’

See who is already coming here.

See what people want to ask Ken here.

Who the heck is Ken Segall? In his own words:

“I’m a creative director who’s had more than a few adventures in technology marketing, including branding, product naming and strategy. I have a long history with Apple and NeXT — where I took a blood oath to uphold the principles of simplicity.”

In fact, Ken was the marketing Svengali bought back to Apple by Steve Jobs when he returned to the Apple fold when he was named interim CEO in 1997.

He revolutionised Apple with his ‘Think Different’ campaign and added to the world’s vocabulary that powerful little ‘i’ which stands unabashedly before thousands of Apple products.

As well as Apple, Ken has been involved in some of the most successful brands of the past 20 years including IBM, BMW and Intel. So he has done some cool stuff and knows a lot about marketing, Apple and a whole bunch of other great technology businesses. He also runs the Scoopertino blog. We think he is the kind of person that you want to hear from. We can’t wait.

The BLN CEO Tales with Ken Segall offers participants the chance to hear Ken talk about his experiences within Apple and witness the UK launch of his much anticipated book ‘Insanely Simple: the obsession that drives Apple’s success’, followed by a lively Q&A and networking.

You will receive a copy of Ken’s book ‘Insanely Simple: the obsession that drives Apple’s success’ with our compliments.

Date: 31st May 2012

Time: 6-9 pm

Venue: Sir Alexander Fleming Building. Imperial College London. South Kensington Campus. London SW7 2AZ

For more on Ken’s work and thoughts, take a look at his blog or just watch this video for a sense of some of the stuff that Ken did…

Tickets are £35 + VAT for entrepreneurs and investors and includes a copy of the book. Light refreshments provided. As ever, we offer a no questions asked refund policy if you attend and feel it wasn’t worth it. We are confident that you will.

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Eventbrite - Ken Segall. ‘Insanely Simple. The Obsession that Drives Apple’s Success’

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The Kernel Mag







Eventbrite - Ken Segall. ‘Insanely Simple. The Obsession that Drives Apple’s Success’