So The Times, roundly ridiculed by the digerati, and e.g. Techcrunch, for bringing in a Paywall for its content, may not have been so stupid after all.
This week the New York Times announced that its metered ‘frequent user’ Paywall – you pay if you view more than 20 articles per month is being tweaked so that users who view more than 10 articles a month will pay. Widely derided by those in the know when it was implemented, the New York Times now claims half a million subscribers.
Today Mark Challinor, Director of Mobile at the Daily Telegraph Group announced at the BLN Making it Mobile Forum that it will start charging for some premium content – Premiership Football Highlights for example – on mobile devices via subscriptions at £10 per month. Mark notes that when people pay for content, they value it more.
Publishers have always wanted to believe that people will pay for quality content, the good news is that wish seems to be coming true.