Sugru: ‘the best Invention since Sellotape and Blu-Tack’.


Sugru is the amazingly vibrant, fun, putty-like, air-curing rubber that is increasingly being stuck to all conceivable gizmos across the globe. It is perfect for customising grips, filling holes, repairing objects, designing stuff, and generally improving life that little bit more. We thought we’d blog about it here at The BLN as we had the chance to have a play with some Sugru samples that were kindly offered to us at our CEO Tales with Peldi last night. It is really fun- like playdo for adults, and has a sensational start-up story to boot.

Meaning the word ‘play’ in Irish, Sugru was invented by Jane Ni Dhulchaointigh in February 2003 and by 2010 it was listed alongside the iPad as one of the top 50 inventions of 2010 by TIME Magazine. The iPad was number 34, sugru was number 22.

It has had mad reviews from the likes of Wired magazine, The Telegraph, BoingBoing, Fast Company, New Scientist, and MIT’s Technology Review. Better still, their website is crammed full of customer-Sugru love stories. Take a peek.  And below is a short, wonderfully composed video to give the non-user a better idea of it’s strength and potential.