Sometimes, to get what you want in a fight, you should join the other side

I love this lesson in reverse psychology (HT Russell Buckley).

‘Taxes, Taxes, Taxes’. Nobody likes paying taxes so the Tea Party movement thought they had the vote in the bag in Troy, Michigan when there was a vote on whether to raise local taxes to keep the library open.

Turning a ‘Save the Library’¬†campaign into a book burning party is one neat idea and levers social networking in a really clever way. Chapeau doffed.