[CEO Tales] Ken Segall – ‘Insanely Simple: The Obsession that Drives Apple’s Success’. Video of CEO Tales talk with Q&A.

Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organised, how it designs products, and how it connects with customers.

Insanely Simple is an insider’s view of Job’s world. It reveals the ten elements of Simplicity that have driven Apple’s success – which you can use to propel your organisation.

Ken’s talk provides another layer to his book showing the deep-rooted culture that has made Apple the most successful business ever. He illustrates with stories that will make you laugh, cry and most importantly think about the way you run your business.

Watch the video and get the book, it’s one of the most important reads that should feature on your bookshelf.