[MiM 2012] Matt Gierhart, Head of Social, OgilvyAction. Using mobile to capitalise on human behaviour.

Stop what you’re doing and make time to watch Matt Gierhart’s fascinating talk about understanding customer behaviour and using mobile technology to capitalise on it. Enough said.

Making it Mobile – where mobile and business meet – is a forum for adopters of mobile to engage with disruptive businesses making mobile happen today. Expect relevant & insightful content and an audience of senior decision makers only: a formula we find delivers great events. We you are interested in supporting the event series or want to get involved, we’d love to hear from you.

Supporters of MiM 2011 and MiM 2012 include: BlackBerry, Rackspace, OpenMarket, Taylor Wessing, Fauna & Flora International, BDO, Ixonos and Intel Capital.