[MiM 2012] Peter Briffett, General Manager UK & Ireland, LivingSocial. How to get it right on mobile.

Peter is General Manager for LivingSocial and is responsible for driving the mobile strategy behind one of the leading local advertising platforms. In his short talk Peter talks about a few key elements of building a successful mobile strategy – exploting gamification, commerce and social.

Making it Mobile – where mobile and business meet – is a forum for adopters of mobile to engage with disruptive businesses making mobile happen today. Expect relevant & insightful content and an audience of senior decision makers only: a formula we find delivers great events. We you are interested in supporting the event series or want to get involved, we’d love to hear from you.

Supporters of MiM 2011 and MiM 2012 include: BlackBerry, Rackspace, OpenMarket, Taylor Wessing, Fauna & Flora International, BDO, Ixonos and Intel Capital.

We’re running MiM again! Click here to see the schedule, book your Early Bird tickets and find out how you could get involved!