1 minute video. Some simple steps to making work and life more meaningful and fun.

We think most ‘self-improvement’ techniques are a bit, how can we put it, ‘lame’. It is great to find some really simple, helpful ideas about how you can make yourself happier. In this one minute talk, Jennifer Aaker speaks at Business of Software about the small steps you can take, today, tomorrow, next week, to increase your effectiveness and meaningfulness in your work and life.

You can find out more about Jennifer on her web site, or follow her on twitter.

Better still, come and join us at Business of Software 2012. 1-3rd October 2012 in Boston, Ma. #BoS2012 takes place over 2 and a half days 1st-3rd October, 2012, at the InterContinental Hotel, Boston.


“If you’re a serious software entrepreneur in any stage, it will change your life to attend Business of Software.” Jason Cohen, Smart Bear Software and WP Engine.

Speakers include Kathy Sierra, Professor Noam Wasserman, Dan Pink, Jason Cohen, Gail Goodman, Mikey Traft, Adii Pienaar, Joel Spolsky, Dan Lyons, Peldi, Paul Kenny, Noah Kagan, Bob Dorf, Dharmesh Shah and others who spend their lives at the sharp end of software businesses around the world. We hope you will be able to join us.

There is a $600 discount on the full ticket price till midnight PST 9th August. Ticket prices then rise by $100 every two weeks until 10 days prior to the event when they will be available, if we have not sold out, for the full price of $2,495. If you didn’t make it to last year’s event, you will also get access to all of the talks from BoS 2011 when you register for BoS 2012.

Early Bird Registration Deadline midnight PST 9th August