[MiM 2012] Ross Sleight, Chief Strategy Officer, Somo. Cutting through the fluff of social media on mobile.

Social media and mobile are both terms full of hot air and little else. Ross Sleight, industry veteran, tells us some where the money is in this rather fluffy concept. Answer: the niche market.

Making it Mobile – where mobile and business meet – is a forum for adopters of mobile to engage with disruptive businesses making mobile happen today. Expect relevant & insightful content and an audience of senior decision makers only: a formula we find delivers great events. If you are interested in supporting the event series or want to get involved, please get in touch with Marcin Zaba on marcin@thebln.com or on 07702 216 930.

Supporters of MiM 2011 and MiM 2012 include: BlackBerry, Rackspace, OpenMarket, Taylor Wessing, Fauna & Flora International, BDO, Ixonos and Intel Capital.