Mobile: opportunities & unexpected truths for publishers

‘The key will be innovation as we go forward.

How true. Mark Challinor is director of mobile at the Telegraph Media Group. Few people have his level of insight into the increasing overlap of print and digital media. Here he gives us 15 minutes of insight on mobile for media owners: including the most interesting opportunities in and some unexpected truths about how people consume digital media, truths which will drive exciting new products for mobile content and advertising.

This talk was taken from our March edition of Making it Mobile. The Making it Mobile events are one day conferences for adopters of mobile to engage with disruptive businesses making mobile happen today. For the November edition we have lined up an exciting new programme of speakers who are integrating mobile into their business – find out more on the speakers and schedule here, or register for the event here.