The wonderful Nick Lansley, R&D guru at Tesco.com talks about his comprehensive approach not only to mobile – but devices as a whole – and meeting customer needs. In his short and punchy talk, Nick shows that a device strategy is not just about flashy tech and outlines 10 targets you should look to complete before the end of 2012.
This talk was taken from our March edition of Making it Mobile. The Making it Mobile events are one day conferences for adopters of mobile to engage with disruptive businesses making mobile happen today. For the November edition we have lined up an exciting new programme of speakers who are integrating mobile into their business – find out more on the speakers and schedule here, or register for the event here.