Scott Eblen of Google, asks the simple question: where’s the money in mobile? It’s not giving anything away to reveal that it’s still, overwhelmingly, in offline, not online, transactions. but which technologies will change that behaviour? In this short talk, Scott looks at some of the biggest opportunities to connect the offline world – opportunities that will drive the next generation of mobile tools.
This talk was taken from our March edition of Making it Mobile. The Making it Mobile events are one day conferences for adopters of mobile to engage with disruptive businesses making mobile happen today. For the November edition we have lined up an exciting new programme of speakers who are integrating mobile into their business – find out more on the speakers and schedule here, or register for the event here.