The Switch Workshop: The real reason customers switch to your product

This is not a BLN event, but comes with a great reputation and we are happy to recommend it, particularly as the nice people at Rewired have agreed that friends of the BLN can attend with a 25% discount.

Everytime a customer buys a new product, he is making a switch – away from another product or another pattern of behaviour. Sometimes there’s a superficially rational explanation for the switch, but you can bet your bottom dollar that’s not where the story ends. In fact, there’s a huge industry which will happily spend your bottom dollar on digging out the customer insights – the real story of that switch – to give you an advantage in developing and marketing a winning product.

If you’d like to know more about those insights -or better, if you want to find out how to generate them for yourself – there is a workshop on the 25th July (next week) in Cambridge that you should attend. The Switch Workshop is a unique, one-day workshop run by The Rewired group where you’ll learn about the real reasons people switch to – or from – your product.

There are just a few spaces left on the workshop and there is a special rate for BLN followers. Register here, using the code BLN25, for 25% off standard seat price. Find out:

  • why people switch from one product to another
  • how you can increase the odds that the switch goes your way
  • new techniques for unearthing the deep insights that most companies never bother to dig up

Now, it’s not normal for us to talk about other people’s events, but we’ve long been great fans of Rewired (Chris Spiek – who is running this workshop – and Bob Moesta are speaking at Business of Software this year, picking up a thread that the great Clayton Christensen started on the real jobs that products do) and this workshop looks so good I’ll be there myself.

Here is Clay Christensen on the job products do, and how those insights can be used to motivate consumers.

See you there!