Listen to Dan Siroker, CEO Founder of Optimizely and previously the man behind the data analytics for President Obama’s successful social media election campaign.
We held a Google Hangout at 13.00 EST, September 4th 2013 to talk about A/B Testing and see what you want Dan to talk about at Business of Software Conference this year.
Dan’s talk at BoS is titled, ‘If data can help win Elections, what can it help you do for your business?’
Companies like Disney, Amazon and Salesforce already use optimization as a core part of their business activity and they have masses of data that they can use to achieve this but how can smaller organizations with relatively small data sets use it to generate long term value? How can you get buy-in for A/B Testing in a business? Understand the future of optimization in the software industry as it enables the transition from a one to many relationship to a more personalized relationship with individual customers.
Dan and Mark will talk for 20 minutes about what Dan plans to talk about as well as trying to answer some of the burning questions that you have about Dan, Optimizely and A/B Testing.
Is there something that you would like Dan to cover in this talk? Now is your chance to let him know directly.
An interesting conversation despite a couple of technical issues connecting Dan and Mark which did remind us of this from Alan Partridge…