The Art of Asking: Amanda Palmer on connecting with Superfans

A Friday afternoon diversion. Here is Amanda Palmer, the musician, on her relationship with her fans and why she doesn’t charge for her music online.

She does a brilliant job of articulating exactly where the value in the exchange is for her fans, and, along the way, explains some of the new rules in the music industry and the challenges they present to individual artists. I’m not sure her ninja level of fan connection (stripping naked and allowing drunk Germans to draw on you) would work for everyone, but it’s certainly a stretch goal to bear in mind.

If you’d like to understand how to find and foster your superfans then there is still time to sign up for our masterclass on the 22nd Nov with Nicholas Lovell, author of The Curve, and a panel of entrepreneurs exploring the opportunities that free products provide. As our own experiment in the power of free, we are offering a limited number of guest places, thanks to the support of our sponsors, Erevena Executive Search, Rackspace and Taylor Wessing.

Register here for a free guest place.