“You should meditate for 20 minutes a day, unless you’re too busy – then you should meditate for an hour”

We’re all guilty. The world is moving too fast and we all have to deal with customers, employees, family, friends, investors, events, unexpected problems, Unicorns, smart phones, 24x7x365 availability. Do you honestly feel you’re in control of your life? If you do and can share the secret, I want to hear from you – please.

Step back for one minute. Think about what you have done in the last week. How much of the stuff you did was really necessary? What made you, your team, your family, your friends, your customers, happier, healthier or wiser?

It’s easy to lose perspective. We’ve found over the years that one of the biggest difference we have made to Business of Software Conference attendees is being allowed and encouraged to think about the important stuff with other people who are trying to answer the same questions – there’s a few common themes.

People come for ideas that will potentially transform their business. People come to get away from the grind as they know that working at the coal face day in day out is exhausting, no matter how much they think they enjoy it in the moment. People come to think, listen, learn and discuss the challenges they face in doing the things they do to the best of their ability. People come to solve problems, find other people and organisations they can do business with. People come to be inspired and to share the highs and lows of life in the software business.

Business of Software Conference Europe is just one week away. It takes place in Cambridge England, 24-25th June. We’ve been working frantically to deliver another event people will remember because of the problems it helped solve and opportunities it presents to build a better business. #BoS2015 is welcome meditation for us. Do join us.

Too busy? Think for a minute. Ask yourself if you are running too fast in the wrong direction. Even if you really can’t make BoS this time, it will be a minute well spent. You can treat yourself to some inspiration from last year here.

Thanks for reading. Please let me know if there is anything I can do for you or if you need help with cost of attendance, there are a couple of new scholarships available…

The BLN is now Business of Software

Business of Software runs conferences for people that build great software businesses and products. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.