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Shockingly straight talk from Machine Zone CEO, Gabe Leydon on the advertising industry

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Machine Zone CEO, Gabe Leydon’s talk at ReCode Conference left the audience of advertising people shocked, angry and confused. Largely because¬†while gabe uses a lot of TV advertising, he uses far more of his dollars online and knows more about measuring the effectiveness of advertising than the rest of the room put together.

The advertising industry will have to change.

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