BLN

The BLN is now Business of Software

Good Old Yellow Pages

No comments

Let your fingers do the walking.

The¬†Yellow Pages is to stop printing its famous yellow directory after 51 years. Once a behemoth with an unstoppable sales force, the Yellow Pages was the only place you could go to find out stuff. It also spent a fortune on TV advertising. Their ‘JR Hartley’ ad is often cited as one of the best of all time.

RIP Yellow Pages, now long since rebranded Hibu after a previous rebranding to Yell Group, the company now describes itself as an Internet services company.

The world of marketing has moved on. The days of AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA0000000000000000000000000000000000000000000000000Plumbers are long gone.

The BLN is now Business of Software

Business of Software runs conferences for people that build great software businesses and products. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.


We'll NEVER sell your email. Unsubscribe anytime.