Entrepreneur, innovator and ‘the milkshake guy’ from Clayton Christensen’s famous example of Jobs To Be Done, Bob was one of the principal architects of the JTBD theory in the mid 1990.
He is currently the President of The ReWired Group and serves as an Adjunct Fellow at the Clayton Christensen Institute. He has usds the insights that JTBD generates throughout his career as an entrepreneur and innovator in roles as the managing partner at Woodward Equity Partners, vice president of sales and marketing at Lombardo Homes, and, most recently, vice president and general manager at Edutronix, LLC.
In recent years, Moesta has turned his Jobs to be Done and demand-side innovation research increasingly toward understanding the world of education with the goal of transforming the public education system into a more student-centric one. He serves as an ongoing thought partner for Innosight Institute in its research and promotion work. An engineer by training, Moesta holds degrees from Michigan State University, Boston University’s School of Management, and the Harvard Business School.