Jason opens with a passage from his favourite teacher, Dr. Seuss, and then tells you you’re doing everything wrong.

Jason talks about lying about jam, lying about republics, and most importantly, why you shouldn’t lie in sales

“That’s how it is done”, is bullshit. Make up your own rules and understand that all advice comes with its own prejudices.

Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else.