Interest in entrepreneurship is exploding globally, yet many people believe that those who become successful entrepreneurs were born with something others lack.
But the greatest entrepreneurs like Richard Branson, Steve Jobs, and Bill Gates really had just one thing in common: they made great products. Bill Aulet dispels the myth that entrepreneurship cannot be taught and shows how innovation-driven entrepreneurship can be broken down into discreet behaviors and processes. Whether you’re a first-time or repeat entrepreneur, his integrated and proven 24-step framework gives you the tools you need to improve your odds of making a product people want.
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