The Business Leaders Network

The Science of Web and Email Optimisation

Brian Massey – Conversion Scientist, Conversion Sciences

Business of Software US 2014

As a Conversion Optimization Evangelist, Brian spends a great deal of his time speaking and writing about conversion. As the Original Conversion Scientist, Brian has helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing.

Brian runs a live critique of websites and email newsletters as part of his talk at Business of Software Conference.

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