BLN

The BLN is now Business of Software

From Bootstrap to $60m. What I’ve learnt

Scott Farquhar – Founder, Atlassian

Business of Software US 2010

Atlassian has been a successful software bootstrap, right up until we took $60m funding from Accel Partners in July 2010. Scott packs some of what he’s learnt about running a software company into thirty minutes. You’ll hear about how to pick a business model, how to get free marketing, how we hired 32 people in 6 months, and how we built a workplace that has won numerous HR awards.

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