The Business Leaders Network

Writing Non-Sucky Copy for Websites, Marketing Collateral and Newsletters

Joanna Wiebe – Writer, Copy Hackers

Business of Software US 2014

Copywriting is writing for a purpose – it leads to an outcome or action – to establish authority, to get people to subscribe to your newsletter, to get people to buy/upgrade.

How can you write non-sucky copy that establishes your authority and makes people want to hear from you again?

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