The Business Leaders Network

Motivation Matters

Kathy Sierra – Founder, Javaranch

Business of Software US 2014


That we made the best product/service on the planet won’t matter if our users don’t… use it.

Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, support, and marketing.

But secrets to motivation are counter-intuitive. Typically we struggle to get and keep our users motivated by trying to ADD motivation, when the real solution is to find and fix what’s BLOCKING the motivation they already have (or easily could have).

We can use these tools to help new, existing, and even potential users find and keep the kind of motivation that’s strong and sustainable. While this talk focuses on *user* motivation, the tools apply to helping our employees, kids, and ourselves as well.


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