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The secret psychology behind online persuasion

Nathalie Nahai – Founder, The Web Psychologist

Business of Software UK 2014

Nathalie Nahai talks us through effective website psychology – the tricks and the tips to engage your audiences and build a more effective website.

Grab a pen and pin your ears back. There is an immense amount of content packed into these 55 minutes. What are the common attributes of human psychology that affect how people perceive and use websites? What are the simple things you can do to improve your sites’ performance? And why *do* dentists always wear white coats in adverts?

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