Business of Software USA 2014 – Tony Ulwick – Strategyn
Tony Ulwick, one of the fathers of the Jobs to be Done movement, will look at the tools and processes you can use to uncover innovation opportunities.
What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for your business.
The BLN is now Business of Software
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