The BLN is now Business of Software

Customer Centered Innovation

Tony Ulwick – Founder, Strategyn

Business of Software US 2015

Business of Software USA 2014 – Tony Ulwick – Strategyn

Tony Ulwick, one of the fathers of the Jobs to be Done movement, will look at the tools and processes you can use to uncover innovation opportunities.

What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for your business.

The BLN is now Business of Software

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