The BLN is now Business of Software

Meet the Team

The people behind BLN events

We are a small, but perfectly formed, team:

Mark Littlewood, CEO

Mark Littlewood

Mark has spent 30 years in the tech sector collecting great people and ideas and connecting them to customers. Before Business of Software, he was part of the founding team at Library House, an investment research business based in Cambridge serving the global venture capital & banking communities, & The BLN, a business events company. He led the business development activities for the organisation & built a network of angels, early stage, venture & corporate investors.

Previously, he has worked with university spin-outs; run a 40 person consultancy business; & founded a web portal for the CAD community. Mark has worked in the publishing and information sectors & attended Trinity College, Cambridge. He tweets at @marklittlewood.

Paddy Heaton, Marketing Manager

Paddy HeatonPaddy started working at Business of Software 5 days before BoS USA 2017 and was the only person at the Conference who didn’t know what SaaS meant. He’s brushed up on his vocab now and heads up our Marketing efforts.

Previously Paddy worked as a Worship Leader at a Church in Cambridge where he led a team of 40 volunteers. When not at BoS you’ll find him making music and exploring rural Cambridgeshire.




Jo Littlewood, Events Manager

Jo LittlewoodPreviously Jo spent 25 years working in theatre as a set designer. Somehow Mark managed to persuade her to swap model-making and press nights for bag-stuffing and VAT returns.

Jo hasn’t regretted it.





The BLN is now Business of Software

Business of Software runs conferences for people that build great software businesses and products. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.

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