1-2 July 2019, April Dunford UK Book Launch Tour

We are delighted to be partnering with the brilliant April Dunford for 2 Book Launch events in the UK in July to celebrate the release of her book ‘Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It‘.

Join us for an evening of networking and learning, with a talk on Product Positioning from April Dunford. There’ll be plenty of time for Q&A off the back of the talk too, so come armed with questions for April. All attendees will receive a copy of the book – which is fantastic.

Read on for details of the events and to get your hands on tickets

Let your fingers do the walking.

The Yellow Pages is to stop printing its famous yellow directory after 51 years. Once a behemoth with an unstoppable sales force, the Yellow Pages was the only place you could go to find out stuff. It also spent a fortune on TV advertising. Their ‘JR Hartley’ ad is often cited as one of the best of all time.

RIP Yellow Pages, now long since rebranded Hibu after a previous rebranding to Yell Group, the company now describes itself as an Internet services company.

The world of marketing has moved on. The days of AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA0000000000000000000000000000000000000000000000000Plumbers are long gone.

The BLN is now Business of Software

Business of Software runs conferences for people that build great software businesses and products. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.

Oracle’s Cloud Computing sales are now running at $5 billion a year. It is fair to say that Larry Ellison hasn’t always taken the cloud as seriously as Oracle does now. This is a recording of an analyst call in 2008…

“The technology industry is the only industry more fashion-driven than women’s fashion.”

Is it possible there are more swipes on Tinder (990,000) than logins to Facebook (900,000) every minute?

“It’s tough to make predictions, especially about the future.” Yogi Berra

No matter how rational your thought processes, it is very easy to get it wrong. We love this clip from Swedish TV in 1984.

The expert explains why home computers will never take off…

“I myself have had a home computer for almost four years  and I cannot find any use for it.”

“It is a fact, telephone numbers are most easily found in telephone directories.”

https://businessofsoftware.wistia.com/medias/z972xarksp

The BLN is now Business of Software

Business of Software runs conferences for people that build great software businesses and products. To access talks online, hear about new events, contact speakers and stay in touch with great ideas, share your email address with us.

We are seeking two people to fill two exciting sales and marketing roles at The BLN.

The BLN runs some of the best regarded conferences in its fields. We have a well-established event programme with a plan for future growth. The current vacancies are:

• Sales and Marketing Director
• Marketing Assistant / Executive

How to apply

For either role please send us your CV and covering letter, which should include evidence of why you would be suitable for the role. Both roles will be based in Cambridge, UK.

Please apply here

Generally regarded as one of the best product launch demos of all time, Steve Jobs launches the iPhone just ten years ago today. It was not released until June that year.