September 6, 2017
By Mark Littlewood
Let your fingers do the walking.
The Yellow Pages is to stop printing its famous yellow directory after 51 years. Once a behemoth with an unstoppable sales force, the Yellow Pages was the only place you could go to find out stuff. It also spent a fortune on TV advertising. Their ‘JR Hartley’ ad is often cited as one of the best of all time.
RIP Yellow Pages, now long since rebranded Hibu after a previous rebranding to Yell Group, the company now describes itself as an Internet services company.
The world of marketing has moved on. The days of AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA0000000000000000000000000000000000000000000000000Plumbers are long gone.
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