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It’s tough to make predictions, especially about the future. | Yogi Berra

It’s tough to make predictions, especially about the future. | Yogi Berra

“It’s tough to make predictions, especially about the future.” Yogi Berra

No matter how rational your thought processes, it is very easy to get it wrong. We love this clip from Swedish TV in 1984.

The expert explains why home computers will never take off…

“I myself have had a home computer for almost four years  and I cannot find any use for it.”

“It is a fact, telephone numbers are most easily found in telephone directories.”

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We’re Hiring Now! – 2 vacancies

We’re Hiring Now! – 2 vacancies

BLN_Colour_logo_Strap

We are seeking two people to fill two exciting sales and marketing roles at The BLN.

The BLN runs some of the best regarded conferences in its fields. We have a well-established event programme with a plan for future growth. The current vacancies are:

  • Sales and Marketing Director
  • Marketing Assistant / Executive

How to apply

For either role please send us your CV and covering letter, which should include evidence of why you would be suitable for the role. Both roles will be based in Cambridge, UK.

Please apply here

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The iPhone is 10 years old

The iPhone is 10 years old

Generally regarded as one of the best product launch demos of all time, Steve Jobs launches the iPhone just ten years ago today. It was not released until June that year.

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2016 European Scale-Ups Report – Lots of Interesting Trends but…

2016 European Scale-Ups Report – Lots of Interesting Trends but…

European Scale-Ups Report 2016

There are lots of interesting trends in this report on emerging trends in European scale-ups in the tech sector. The rise of Paris as a tech hub for example. As with many reports, companies are increasingly defined as a thing – a unicorn, a scale-up – based on a measure of funding raised or valuation attained.

Just as you probably don’t judge a chef based on the amount of money they spend on raw materials, we shouldn’t judge a company based on the amount of money they have raised.

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Unexpected benefit of ridiculous job titles for company

Unexpected benefit of ridiculous job titles for company

As job titles get ever more ‘exotic’, (the ones below are from an actual, real, company), we realised that one unexpected benefit for companies is it makes their staff harder to recruit on LinkedIn.

If a recruiter is looking for an, ‘HR Director’, for example, they are unlikely to find a candidate from this company where the HR Director could be a Rapport Support Officer, an HR and Culture Enthusiast, a Hiring Engineer or even a People Operations Alchemist.

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Seedrs pleased about FreeAgent IPO but I bet their investors aren’t

Seedrs pleased about FreeAgent IPO but I bet their investors aren’t

Crowdfunding has been looking for a runaway success or two in order to give investors the confidence that investing in unregulated early stage companies can make even unsophisticated investors money. Nothing smacks of success like an IPO so I was excited to see the news of FreeAgent’s AIM IPO take top billing in today’s Seedrs newsletter.

I’m not sure this is such a great advert for crowdfunding though…

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2016 SaaS Benchmarking Survey

2016 SaaS Benchmarking Survey

This is a reliably useful resource. David Skok from Matrix Partners has run an annual survey of SaaS companies for many years.

This year’s contains data from 336 SaaS companies and includes information on:

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Grey Group APAC ISea Migrant App Fraud

Grey Group APAC ISea Migrant App Fraud

Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways.

It developed an App to help solve the migrant crisis and to win itself an award at Cannes. It got a bronze. The app was a fraud.  Sometimes it seems there is nothing an advertising agency will do to win some press and glory for itself, certainly the forcibly displaced 65.3 million people at the end of 2015 (Grey numbers), must be pleased for them.

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