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Grey Group APAC ISea Migrant App Fraud

Grey Group APAC ISea Migrant App Fraud

Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways.

It developed an App to help solve the migrant crisis and to win itself an award at Cannes. It got a bronze. The app was a fraud.  Sometimes it seems there is nothing an advertising agency will do to win some press and glory for itself, certainly the forcibly displaced 65.3 million people at the end of 2015 (Grey numbers), must be pleased for them.

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Come on Eileen! Mike Butcher is honoured in Queen’s Birthday Honours LIst

Order of the Companions of Honour Members of the Order of the Companions of Honour Dame Vera LYNN, DBE For services to Entertainment and Charity. (East Sussex) Robert Haldane, Lord SMITH, KT For public service particularly in Scotland. LORD SMITH OF KELVIN (Peebles, Roxburgh, Ettrick and Lauderdale) 1 Knights Bachelor Knighthoods Damon Marcus BUFFINI Lately Head, Permira. For voluntary and charitable services. (Surrey) Michael CRAIG-MARTIN, CBE Artist. For services to Art. (London) The Right Honourable Jeffrey Mark DONALDSON, MP Member of Parliament for Lagan Valley. For political service. (Down) The Right Honourable Alexander Charles Onslow FERGUSSON For services to Politics, the Scottish Parliamentary Process and Public Life in Scotland. (Dumfries) Dr David GRANT, CBE FREng For services to Engineering, Technology and Skills in the UK. (Vale of Glamorgan) David HAMILTON For political and parliamentary service.

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The Exponential Rise of Virtual Reality Will Happen Slower Than You Think

The Exponential Rise of Virtual Reality Will Happen Slower Than You Think

I was somewhere today, Chatham House Rule and only one speaker. I won’t say where but, the speaker, a very well known Games Developer who has been producing games for a while and has a very popular game on the Oculus Rift, was asked whether the future of games was VR.

He replied, that he didn’t think so just yet for a few reasons:

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This is why you want to recruit the best possible people to your team.

This is a great illustration of why you want to recruit the best possible people to your team.

11 Norwegian professional footballers vs 22 Sunday League players.

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Shockingly straight talk from Machine Zone CEO, Gabe Leydon on the advertising industry

Shockingly straight talk from Machine Zone CEO, Gabe Leydon on the advertising industry

Machine Zone CEO, Gabe Leydon’s talk at ReCode Conference left the audience of advertising people shocked, angry and confused. Largely because while gabe uses a lot of TV advertising, he uses far more of his dollars online and knows more about measuring the effectiveness of advertising than the rest of the room put together.

The advertising industry will have to change.

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Professor David MacKay. Polymath, explainer, author, inventor.

Very sad to hear of the death last week of Professor David MacKay, author of, ‘Sustainable Energy Without The Hot Air‘ a book he self published with £10,000 of his own money in 2008. Bill Gates described the book as,

“One of the best books on energy that has been written”

He sold 40,000 copies of the book and the free version he published online was downloaded over 500,000 times.

Here he is doing what he did brilliantly. Making the complicated and complex understandable.

Good obituary in the Grauniad. Few people could claim to have done so much in such a tragically short life.

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Why Are Bald Men Under-Represented in Senior Management?

Why Are Bald Men Under-Represented in Senior Management?

Why Are Bald Men Under-Represented in Senior Management?

Cambridge Ring Award winner, Rosemary Francis, CEO Founder of Ellexus, was awarded ‘Product of the Year’ at this year’s annual dinner. She is the first female award winner and there was much discussion amongst the men present about how more women could be encouraged into the software industry.

Here’s Rosemary talking on that very subject…

Rosemary Francis, CEO, Ellexus, Why Are Bald Men Under-Represented in Senior Management?

 

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