June 22, 2016
By Mark Littlewood
Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways.
It developed an App to help solve the migrant crisis and to win itself an award at Cannes. It got a bronze. The app was a fraud. Sometimes it seems there is nothing an advertising agency will do to win some press and glory for itself, certainly the forcibly displaced 65.3 million people at the end of 2015 (Grey numbers), must be pleased for them.