Bad news for the news industry. In a Harris Interactive survey commissioned by Paidcontent UK, only 5% of those surveyed said they would pay to access news from their favourite news site. 74% said they would seek another free site.
Even allowing for the likelihood that those surveyed will be relatively savvy consumers of online news, and the many options currently available to people, this demonstrates one of the key issues facing news providers today. Paid access to sites can only be a sustainable model if you have access to information that is of real value or if everyone on the web switches to a paid model.