I stumbled on Sons of Maxwell’s United Breaks Guitars by chance in early July and wrote about it as it entertained and made me think about the power of social media. It was picked up by all sorts of people and off my blog by the excellent Jeremiah Owyang who gave it some serious exposure and the video has now had almost 6,000,000 views.
I was amused to see that it has spawned a number of parodies including this version of the ubiquitous, ‘Hitler finds out…’